What’s New in CaliberMind | September 2019
This month we’re excited to announce a number of new updates: Strategic Partnership with ZoomInfo (formerly DiscoverOrg + ZoomInfo) that allows joint customers to close gaps you have in your marketing database New Facebook Integration for Return on Ad Spend Reporting Improvements to Attribution and Funnel Reports with additional drill downs, days-in-stage, and custom stages New Campaign Manager (coming […]
Build or Buy? How best-in-class Marketing and IT teams are tackling CDPs
As organizations creep toward a common standard of customer data collection through marketing automation, CRMs, and a host of attribution and other pinpoint marketing technologies, the bar is raised for staying ahead of the curve, and marketing looks to IT to solve for it.