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CaliberMind June 2020 Product Update

calibermind june update

New Multi-Touch Attribution Models By popular customer request, Contribution to Revenue Reports are now available using Multi-Touch Attribution (MTA)! This means that additional insights can now be bubbled up about early sourcing touches.   Quickly see which channels generate “first touch” vs other top-of-funnel touches Channels like Email and Events will now shown more prominently in the […]