2020 Guide to Marketing Qualified Accounts (Video)

MQA Feature Image

    B2B Marketers have been trying the same thing for ages and expecting different results. They develop a lead engagement score, and sales complains.They change it, and sales still complains.They use sales’ feedback, and is it better?Nope.Every. Single. Time.Because many of our CRM systems split up person data across two, unconnected tables–leads and contacts–and […]