It’s Time to Rethink the Demand Generation Waterfall

Demand Gen Funnel

Thought leaders are beginning to rethink the demand generation waterfall for B2B. We think this is a good thing!   The original demand generation waterfall was innovative for its time, but it has some drawbacks, particularly for B2B businesses. It was ideal for one-on-one sales with individual decision-makers, and companies had to figure out how […]