Marketers Beware: iOS Is Amping Up Its Privacy Protection (Again)

Carey Picklesimer

This guest post was authored by Mary McDaniels.   The age of digital marketing, e-commerce, and information sharing relied on consumer information for effective targeted marketing. Case in point, targeted mobile advertising spending in the US is predicted to reach $32 billion by the end of 2023. But what happens when the era of ad tech privacy […]