Whenever marketing employs any campaign tactic, the ultimate goal should always be revenue. But. Those of us in B2B with long sales cycles simply can’t wait until deals start closing to determine whether our tactic is worth the money we’re spending on it. Generally, a couple of quarters go by before we start […]
My How Lead Scoring Has Evolved Scott is the Senior Manager of Marketing Ops at Dataminr, a Marketo Fearless 50 alumnus, and has a strong background in growth revenue marketing. Needless to say, lead scoring is a topic very close to his heart. Scott shared his insights on lead scoring’s evolution.