ABM Scoring Guide: The New Way to Score Accounts Built on the Customer Journey

abm scoring guide

Traditional lead scoring is failing. Account based changes everything. So, we built a new account scoring guide and model to help B2B marketers tackle the challenge of account engagement head on.   Traditional lead scoring is failing. Traditional lead scoring takes into account a variety of predetermined factors that help in qualifying a leads propensity […]

Why You Should Adopt a PRODUCT MOPs Framework

Crissy Saunders

P.R.O.D.U.C.T.’s Inspiration Crissy is the CEO and co-founder of CS2, commonly known as C2S Marketing. CS2 is a marketing ops agency that focuses on helping growth-stage companies set up their marketing ops function. Crissy is an old hand in this game, with more than ten years of experience in marketing ops. It occurred to her […]