What is a B2B Marketing Funnel & Why Do We Use Them?

B2B Marketing Funnel Graphic

If you work for a business-to-business (B2B) company, odds are you’ve heard of the term “funnel” in reference to sales and marketing activity at least a handful of times. If you aren’t familiar with the ins and outs of funnels, we’ve broken it down for you. What Is a B2B Marketing Funnel? A marketing and/or […]