The State of B2B Funnels: Worth the Effort?​

2022 Survey infographic for B2B funnels

In order to better understand the community’s needs, CaliberMind conducted a brief survey centered around a topic that on the surface seems pretty straightforward, especially for those of us in B2B: Funnels. Some of the earliest key performance indicators that marketers are responsible for as a company matures revolve around the B2B funnel. Businesses can’t […]

What is RevOps & How Do I Work With Them?

What is RevOps & How Do I Work With Them?

Justin Ouyang, Investor at OMERS Ventures, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Justin shares RevOps basics like the core responsibilities of RevOps, how Marketing Ops can sit alongside them, and when RevOps should involve marketing in the goal-setting process. At the beginning of this chat, Justin went into […]