Soapbox Session: Why Don’t CEOs Trust CMOs?

Jess-Bahr-Revenue-Marketing-Report-CaliberMind-CMO

Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.   Why don’t CEOs understand what all […]