Measuring Marketing: Finding Balance Between Art & Science

Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

Tim Parkin, Global Marketing Advisor, Consultant, and President of Parkin Consulting, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tim shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in […]

How a Focus on Your Customers Can Help You Hit Your 2023 Revenue Targets

How a Focus on Your Customers Can Help You Hit Your 2023 Revenue Targets

The unwelcome uncertainty of today’s economy has leaders providing this sensible guidance to their teams: “Do more with less.”  And no one understands better than the software industry that the best way to sustain productivity without adding headcount is through smart automation.  So, as we face a time of likely belt-tightening, watch this discussion among RevOps […]