Log In

Search

When to Involve Operations (Spoiler: Often & Early!)

When to Involve Operations (Spoiler: Often & Early!)

David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold before involving operations.