Positioning and Messaging: How to Unlock Accelerated Growth

Positioning and Messaging: How to Unlock Accelerated Growth

Doug Bell, Serial CMO and host of The Revenue Generator Podcast, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning.