The B2B CMO’s Guide to Unlocking the Funnel
A high-level how-to with a tactical guide for B2B CMOs to pass on to operations team, discover hidden pipeline, and teach them how to use funnel data for your own purposes, and even help you get more out of your operations team.
First-Party Data, Community Building, & Other Stuff
Jessie Lizak, CMO at BDEX, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jessie shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.
