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6 Reasons Everyone Loves to Hate Attribution

Red punching gloves, Article name: 7 Reasons Everyone Loves to Hate Attribution

“Attribution” has become one of the most cringe-inducing terms in B2B marketing. People have been burned or distracted by the influencer camp bashing all things data. Unfortunately, it’s to our detriment. Let’s explore how we got here and what we can do to fix it.