“Credit” vs. “Attribution” in B2B Marketing

Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.
Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.