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Why Every B2B Marketer Needs the Outrageous Offer

Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space, shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.

Tools and Tips for Building Your Own Attribution Model

Misha Salkinder, CaliberMind’s Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.