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DIY Attribution & The Importance of Gathering Requirements

Nic Zangre, VP of Customer Success & RevOps at CaliberMind, joins our host, Camela Thompson for this conversation on DIY Attribution. Nic shares his insights on why it’s critical for people to slow down and ask why, how those reasons change how we think about implementing attribution, and the instances where machine learning might not be the right answer and where it does fit really well.