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The Holy Grail of B2B Marketing: ROI

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.

Why Your CFO Thinks of Marketing as a Cost Center in B2B

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks marketers struggle to move away from the reputation of a cost center and how to fix it.