Creating a KPI Cadence for B2B
https://youtu.be/a5oSIatLQUY Ian Michels, Sr., Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them. Ian, welcome back. Let’s […]
Signs Your B2B Organization is Still Not Data Driven
https://youtu.be/D9lfM85UeTo?si=Zyi_XsAfSUfxLa0u Ian Michels, Sr., Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are. Today, we are going to […]
