Attribution is [NOT] Dead: Here’s How to Build it Right This Time
Join us for a no-nonsense discussion on the future of attribution, featuring Nadia Davis, VP of Marketing at CaliberMind, and Drew Smith, CEO at Attributa, where we’ll tackle: Why digital-only attribution was always a flawed idea, The MOPs challenge: aligning siloed data before assigning credit, How marketing leaders can shift from defensive reporting to strategic storytelling, Why data literacy – not just measurement – is the key to proving impact.
The AI Advantage: Bridging the Marketing Measurement Divide
Marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a “data dumpster fire” that marketing operations professionals must somehow transform into credible reporting.
