Introducing
— Ask CAL
‘Ask CAL’ summarizes extensive and complex data sets to define buyer journeys, buying units and identify which marketing activities are working to drive leads, conversions, and pipeline.
AI has revolutionized B2B marketing attribution, evolving it from simple scorekeeping to decisive decision-making. Enter Marketing Decision Engines.
A Marketing Decision Engine is an AI-enabled analytics tool that empowers marketers to make data-driven decisions. It goes beyond traditional attribution by showing what happened and providing insights into what to do next.
Deep Analytics | Data Narratives | Machine Learning
Deep analytics uses advanced algorithms to dig into vast marketing datasets, revealing hidden patterns, trends, and correlations that human analysis might miss.
Our AI is a guardian of your data, ensuring its health and trustworthiness by identifying and flagging unusual patterns or outliers.
Grouping similar marketing activities or customer behaviors to identify high-performing segments and strategies.
Data narratives transform raw data into compelling, easy-to-understand stories that convey actionable insights.
Visualize your customer's path with engagement scoring, ruthlessly weeding out bias and focusing on successful outcomes.
Our AI-adapted models constantly monitor engagement and conversions to reset scoring, ensuring your models remain relevant as buyer behaviors change.
Machine learning harnesses your marketing data to train deep analytics algorithms, enabling the system to make data-driven predictions and decisions.
We use these mathematical models to analyze prospect engagement and map the buyer's journey, helping you understand and optimize the most critical steps.
We start with extensive and diverse datasets – the bigger, the better – to fuel our machine-learning models.
Advanced algorithms analyze and learn from your data, fine-tuning models for accurate predictions and decisions.
Trained models are integrated into CaliberMind, enabling continuous analysis of incoming data to drive intelligent decisions.
‘Ask CAL’ summarizes extensive and complex data sets to define buyer journeys, buying units and identify which marketing activities are working to drive leads, conversions, and pipeline.
Which Marketing Attribution Model should I use?
People always ask us which attribution model is THE model a prospect or customer should choose. I know people don’t like it when consultants answer, “It depends”.
How to troubleshoot Multi-Touch Attribution
Your marketing team’s content is brilliant. Your sales team is closing deals, and revenue is up. But something is wrong. There are internal questions directed at the marketing team – and you’re struggling to wrangle reporting that doesn’t have the data to answer them.
The phases of Marketing Analytics Maturity
Discover the six phases of marketing analytics maturity that can transform your marketing efforts from ad hoc to prescriptive. Learn how to leverage data, tools, and strategies to demonstrate marketing’s value, align with C-suite expectations, and evolve into a visionary leader in your organization.
Five critical reasons B2B Attribution is your business’s navigation system
Discover why B2B marketing attribution is the essential navigation system for your business in today’s complex digital landscape. Learn how proper attribution can illuminate your buyer’s journey, optimize your marketing mix, and drive higher ROI.
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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