“It’s expensive to only focus on one aspect of the buying cycle!”
– Camela Thompson, VP of Marketing
Many tech businesses are embracing Revenue Operations (RevOps) as a function. Camela Thompson, VP of Marketing at CaliberMind, outlines the challenging balancing act in terms of building the right team structure as well as the multiple, complex responsibilities of RevOps.
Additional Resources:
Listen to the Revenue Marketing Report episode: How to Hire & Keep Marketing Operations with, Garrett Erny, Founder and Owner of Poppy’s Tech Aid, for more on marketing operations hiring practices.
Enroll in CaliberMind’s free virtual certificate program A B2B Marketer’s Intro to Board Reports for guidance on building a RevOps team and more.
