INSIGHTS: B2B MARKETING COMP
Show Me The Pipeline and Take Home More $$$
Organizations that tie marketing compensation to marketing sourced pipeline and revenue see greater ROMI. Marketers who have the infrastructure and skill sets needed for advanced analytics (like Pipeline Coverage & ROMI reporting) are also more expected to earn over six figures.
INSIGHTS: STRATEGY & ALIGNMENT
60% of marketers can’t measure or are unsure of their ROMI
Revenue Marketers appear to be more adept at adjusting tactics judging from their being 2x more likely to report an ROI of more than 2x their marketing spend.
INSIGHTS: ANALYTICS & TECH
Revenue Marketers Are 2.4x More Likely to Forecast Future Performance
The majority of marketers are able to report on activity metrics (inquiries/leads/MQLs) and the number of opportunities created. Organizations that report ‘No Alignment’ with sales are 50% as likely as organizations with better alignment to report on pipeline sourced metrics.
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