ASK CAL - CUSTOM ANSWER AI

If only your data could talk...

Now it can, with Ask Cal.

Ask Cal gives your data a voice, and it speaks in plain English. Just ask a question and get instant answers —
not from surface-level summaries, but from the deep, multi-dimensional insights buried across your entire stack. Finally, marketing and sales can see the “why” behind the numbers, and act on it.
ASK Cal hero image with two people at a table
the challenge

Marketers are working harder than ever.
Sales teams are ready to act.
But the signals are buried in the noise.

Campaigns are humming. Engagement is up.
ABM tools scream, “Company XYZ is interested!”
Cool — but who? Why? What now?
The data is there. Ask Cal makes it talk.
It cuts through chaos, connects the dots, and delivers insights both teams can use.
When accounts show true intent, Ask Cal turns it into action.

ACTUALLY USEFUL AI FOR MARKETING

Your data. Your story.
Ask Cal helps you tell it in full.

Ask Cal combines the consolidated marketing data with the power of Generative AI to create unique insights that take you beyond simple dashboards. It’s like stepping from 2D into 5D — revealing the full story behind every signal, every account, every decision.

Ask Cal for Attribution

Clarity on what's working and where to invest next.

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“Where should I spend my next dollar?”

Ask Cal delivers fast, reliable answers to your most pressing questions — and adapts to how your business thinks about impact:

  • Understand how attribution dollars shifted across your observation window
  • Identify which channels drove the most change — and when
  • Compare campaign performance across multiple attribution models: first-touch, W-shaped, chain-based, and more.
ASK CAL FOR FUNNEL INSIGHTS

Understand what's really happening between your stages.

Funnels often raise more questions than they answer.

  • Why are deals stuck in Stage 2?
  • Why are exit times wildly inconsistent?
  • What’s actually influencing progression — or causing drop-off?

But it doesn’t stop there. Not sure what to ask? Ask Cal proactively suggests smart queries based on where you are in the dashboard.

It’s like having a funnel strategist built into every widget — helping you uncover gaps, spot opportunities, and take action faster.

ACTUALLY USEFUL AI FOR SALES

Sales intel that closes deals.

Prioritize smarter. Engage better. Win faster. Work with actionable account data that you can finally trust. No reporting experience required.

Ask Cal for ACCOUNT PRIORITIZATION AND BUYER JOURNEY SUMMARY

No noise.
Just sales-ready signals

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Ask Cal flags accounts that are actually heating up — based on engagement trends, not vanity metrics. So reps know exactly who to call and when, without second-guessing the data.

Ask Cal translates activity into plain-English playbooks — no need to dig through dashboards. Whether it’s a follow-up email or a personalized demo invite, Cal guides reps on what to do next.

ASK CAL FOR BUYING GROUP AND DECISION MAKER RESEARCH

See the real buyer.
First.

Get a clear map of who’s involved and what each person did, so you’re not chasing ghosts. Ask Cal connects the dots across contacts and timelines for a complete, contextual story.

Persona and account summaries show up in CRM automatically, so reps stay in their flow. With zero noise and full context, outreach gets sharper — and deals move faster.

MEET CHAT WITH CAL

Finally. You can talk to your data.
Real answers. In real time.

Interact directly with your most valuable asset — your buyer journey. Ask pointed questions, follow your curiosity, and uncover what’s really driving revenue — all within the trusted walls of your CaliberMind environment.

G2 Badges, Spring 2025

What our customers say.

5/5

"Excellent and robust reporting tool"

It is the only platform that I have seen that can provide attribution across all of our marketing platforms.

5/5

CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.

5/5

"The best of both worlds, ABM and Marketing attribution meet martech stack and data lakes"

CaliberMind is the glue that brings our data together across a multitude of applications.

Your curiosity, rewarded.

Many of our enterprise customers come to us for multi-touch attribution because other tools have let them down. Once that’s solved, they start to think bigger and ask juicer questions to see a bigger picture:

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If the board gives us another $100,000, which channels will give us the fastest ROI?”

So the CFO can feel confident giving us even more budget to grow the business.”

“Which content should we deliver to which segment, and at what stage of the buyer journey?”

So we can resonate with the right people with the right message at the right time.”

“What's impact to my Cost per Opportunity if we were to add one extra booth event per year?”

So we can make offline investment decisions and not miss out on meeting the right people with the right message at the right time?

See Ask Cal in Action

‘Ask CAL’ summarizes extensive and complex data sets to define buyer journeys, buying units and identify which marketing activities are working to drive leads, conversions, and pipeline.

Ask Cal

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Seeing is believing.
CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.