This month’s CaliberMind updates include: Major updates to CaliberMind Engagement Reporting Updates on modifying Saved Filters A call to action to help Beta test the new module, Answers Release updates for December and January In case you missed it… Introducing CaliberMind Answers In November we announced major improvements to our attribution reporting. The updates included a […]
Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions. The range of attribution complexity is vast; at one extreme are the organizations that believe a website form can be a proxy for attribution (it can’t), and at the other end are the ones that attempt to over-engineer their DIY attribution model into a crystal ball (they can’t).
When organizations implement multi-touch attribution, there are often questions to answer and issues to address. You might turn it on and then discover inconsistencies and all of a sudden your data is now seen as unreliable and the confidence you have built among other departments and stakeholders is now out the window. Don’t panic. Typically when you hear someone say the data is broken, it means they don’t trust the data. Still, most of the time, you are either missing something in your model or you’re over-counting something like email sends. It’s so easy to want to put all the touchpoints in there, but for something to actually get revenue association, there has to be some sort of meaningfulness to the touchpoint, some sort of inbound response.
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INSIGHTS: B2B MARKETING COMP Show Me The Pipeline and Take Home More $$$ Organizations that tie marketing compensation to marketing sourced pipeline and revenue see greater ROMI. Marketers who have the infrastructure and skill sets needed for advanced analytics (like Pipeline Coverage & ROMI reporting) are also more expected to earn over six figures. Take […]