Negotiating Executive Expectations

Mark Raffan, Head of Training & Sales at Negotiations Ninja™ joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team. Mark’s background isn’t in marketing, but rather in sales and procurement. […]

Trust is Everything in Analytics

Ryan Salazar, Director of Analytics at VTS, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing […]

Are You Over-Investing in MarTech?

Martech CaliberMind Zee Jeremic

Zee Jeremic is a Master Consultant and the CEO of Mass Engines and has amassed over 15 years of experience in marketing and sales automation. This topic is top of mind for a lot of people! As we analyze our budgets and figure out where to spend and where not to spend, it’s critical to […]

Building Trust in Marketing from the Ground Up

Building Trust in Marketing from the Ground Up

Christina del Villar, Founder and Chief Marketing Strategist at Christina Del Villar, LLC, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christina shares how marketing can effectively build trust with senior executives, why marketing is known as the “arts & crafts department” and how this thinking can be reversed, and […]

What is Marketing Attribution?

No, really…what is marketing attribution? The short definition is that it is a method of measuring the ROI from marketing channels. The long definition for marketing attribution is the practice of ‘attributing’ (as the name suggests) effectiveness to the multiple channels used by a marketing organization. The practice involves the use of data and often […]

Why Trust in Marketing Matters: A Sales Executive Viewpoint

Eric Scollard Revenue Marketing Report

Eric Scollard, Founder & President of Sales Strategies, LLC, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Eric shares the qualities a Chief Marketing Officer should have that build trust with other executives, what he looks for in an operations professional, and the factors that have created trust between him […]

Here We Go Again (?): 4 Marketing Tips in Another Downturn

Soccer Analogy

In early 2020, we penned a rallying cry to marketers facing a series of very unsettling events. We encouraged business leaders to invest where they could and to focus on building an analytics infrastructure to help them do more with less. Our focus was efficiency, which made sense at a time when executives were panicking and either […]

How to Hire & Keep Marketing Operations

How to Hire and Keep MOPs

Marketing Operations Hiring Practices  Hiring for marketing operations is one of the hardest things a company can do right now. And with such a nebulous job description, it’s hard to know what the marketing operations profession really is. Add in a varied team structure, and things are even more confusing. But it doesn’t have to […]

How to Be a Superbold Marketer

Superbold Marketer

The Art of Being Superbold Fred’s career started as a copywriter at an ad agency in the 80s, before he co-founded 1-800-DENTIST. After spending 30 years there, he sold it about five years ago. In the time he was at the company, they spent about a half a billion dollars in advertising. That included television, […]

Impacting Revenue with Data-Driven Marketing

Revenue Data Driven Marketing Revenue

The Transition to Revenue Marketing Drew is the Director of Revenue Operations with Directive Consulting, and he oversees Directive’s Revenue Operations practice that helps clients solve revenue, marketing, sales, and customer operations challenges.  Revenue operations gives people a competitive advantage when it comes to career growth. That advantage boils down to data literacy and understanding […]

An Investor’s Perspective: The Importance of Ops

Anand Thaker

Anand dipped his toes in the investing waters at age 14, but it took time to find his way to his current role as a strategic advisor. His first official career was in software engineering, but he was drawn to marketing. Anand enjoyed forming connections with many different people, the challenge of interpreting human behavior, […]