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Is Customer Churn Linked To Marketing in B2B?

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.

The Third-Party Cookiepocalype is Here, Now What?

Thumbnail with dark background and Rand Fishkin headshot, introducing article and podcast entitled "The Third-Party Cookiepocalype is Here, Now What?"

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.

What  B2B Websites Get Wrong

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "What B2B Websites Get Wrong"

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.

How to Effectively Use AI for Content Generation in B2B

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "How to Effectively Use AI for Content Generation in B2B"

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content marketing in B2B.

Your Website Matters. Invest in It.

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "Your Website Matters. Invest in It."

Andy Crestodina, Co-Founder & CMO of Orbit Media, shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.

The Gold Standard for KPIs in B2B SaaS Marketing

Thumbnail with headshot of Zee Jeremic introducing podcast and article entitled The Gold Standard for KPIs in B2B SaaS Marketing

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.

B2B Attribution Will Never Be Right (& That’s OK)

Thumbnail with headshot of Zee Jeremic introducing podcast and article entitled B2B Attribution Will Never Be Right (& That's OK)

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.

Any Creative Professional Can Embrace Data (Here’s How) 

Thumbnail with headshot of Zee Jeremic introducing podcast and article entitled Is Any Creative Professional Can Embrace Data (Here's How)

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn’t just for analysts.

Why is the Average GTM CXO Tenure So Short in B2B SaaS?

Dan Frawley, Managing Director of Falmouth Ventures, shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally.