Why Everyone Needs to Care About the Company Pitch
Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.
6 Reasons Everyone Loves to Hate Attribution
“Attribution” has become one of the most cringe-inducing terms in B2B marketing. People have been burned or distracted by the influencer camp bashing all things data. Unfortunately, it’s to our detriment. Let’s explore how we got here and what we can do to fix it.
Board Reporting Foundations: Data Storytelling Strategy
Learn from Camela Thompson, VP of Marketing at CaliberMind, as she discusses how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.
Why Some Marketers Run From Data & What’s Next?
Alan Morte, President at Three Ventures, shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master.
Which Marketing Attribution Model Should I Use?
To choose the right attribution model, you must understand which question you, your boss, or your company are trying to answer. In this article, we’ll give examples of when a specific model makes sense and when it doesn’t. But first, we need to talk about attribution as a philosophy.
The B2B CMO’s Guide to Unlocking the Funnel
A high-level how-to with a tactical guide for B2B CMOs to pass on to operations team, discover hidden pipeline, and teach them how to use funnel data for your own purposes, and even help you get more out of your operations team.
First-Party Data, Community Building, & Other Stuff
Jessie Lizak, CMO at BDEX, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jessie shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.
Sales Outreach: The #1 Thing Marketers Need to Know
Jesse Ouellette, Founder at LeadMagic, shares his insights on the insidious problem in B2B, why the only road to recovery is heeding a cautionary tale and warming up a few domains, and why when in doubt, less volume is reasonable.
Managing Through Adversity: Navigating Change, and How to Be a Better Manager
Rene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management.
Board Reporting Foundations: Reading Charts
Marketers often struggle with preparing data and presentations for the C-Suite and the BoD. Join CaliberMind and Metadata as Camela Thompson, VP of Marketing at CaliberMind outlines the self-guided course on reporting to the board which ends in a Certification.
Marketing is the New Sales Team in B2B
Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.
2023 B2B Attribution Buying Guide
We’ve watched CEOs fire talented Marketing executives because they couldn’t prove their impact. Once in an organization that was smashing its revenue records during the outset of a global pandemic. Why? The executive team didn’t want to hear how hard it is to tie data together in Marketing – and didn’t want to spend the […]
