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Is Your Board of Directors Trying to Sabotage Marketing?

Revenue Marketing Report Is Your Board of Directors Trying to Sabotage Marketing?

Jenn Steele, CEO & Co-Founder of SoundGTM shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.

What Exactly Is Account Based Marketing?

Revenue Marketing Report What Exactly Is Account Based Marketing

Jeff Loeb, Fractional CMO at Chief Outsiders shares his definition of account based marketing (ABM), the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy.

What is Marketing Attribution?

Maze Attribution

What is Marketing Attribution? The short definition is that it is a method of measuring the ROI from marketing channels.

Align Your Data Reviews with Strategy

Revenue Marketing Report CaliberMind Podcast Align Your Data Reviews with Strategy

Ian Michels, Sr. Technical Account Manager at Adobe shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.

Creating a KPI Cadence for B2B

CaliberMInd Revenue Marketing Report Podcast Episode Creating a KPI Cadence for B2B

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.

What is a B2B Marketing Funnel & Why Do We Use Them?

B2B Marketing Funnel Graphic

If you work for a business-to-business (B2B) company, odds are you’ve heard of the term “funnel” in reference to sales and marketing activity. If you aren’t familiar with the ins and outs of funnels, we’ve broken it down for you.

The Holy Grail of B2B Marketing: ROI

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.

Why Your CFO Thinks of Marketing as a Cost Center in B2B

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks marketers struggle to move away from the reputation of a cost center and how to fix it.

Playbook: The CMO’s 90-Day Guide to Better Analytics

Imagine this: you’re a CMO, and you’ve just accepted a position at a promising B2B SaaS company. You have seen plenty of growth opportunities and know your team will start seeing positive results as soon as 90 days out. Your CEO is eager to sign you up for performance goals, and you’re under pressure to […]