ABM Scoring Guide: The New Way to Score Accounts Built on the Customer Journey
Traditional lead scoring is failing. Account based changes everything. So, we built a new account scoring guide and model to help B2B marketers tackle the challenge of account engagement head on. Traditional lead scoring is failing. Traditional lead scoring takes into account a variety of predetermined factors that help in qualifying a leads propensity […]
Build a Marketing Dashboard Your Board Will Love
After helping multiple marketing organizations build a reporting structure and speaking with experts like Virginia Chere Lucett, we know the executive summary a Board wants from marketing. They need to understand marketing’s effectiveness, efficiency, velocity, and trends. Revenue Marketing Report Interview: How to Identify and Double-Down on High ROI Marketing Efforts Many […]
How to Identify and Double-Down on High ROI Marketing Efforts
Chere and Chris dig into identifying and doubling-down on high ROI marketing efforts: what to measure and why, how to translate results into lingo the C-Suite cares about, and methods for effectively planning and experimenting.
Strength in the Community: Marketing Guidance in a Downturn
To put it mildly, things are unsettling right now. Many experts warned of the inevitability of an economic downturn. However, no one predicted human tragedy —in the form of a global pandemic — would kick it off. According to the Harvard Business Review, the natural psychological responses range from over-optimistic investing to extreme cost cutting. […]
Uplevel Your Marketing ROI With The 80/20 Rule
Chere and Chris dig into identifying and doubling-down on high ROI marketing efforts: what to measure and why, how to translate results into lingo the C-Suite cares about, and methods for effectively planning and experimenting.
How To (Truly) Measure Campaign Effectiveness
Erik Eaton, Senior Manager of Marketing Operations and Website Strategy at SheerID shares his views on how to measure campaign effectiveness, encourage the right behaviors in marketing, and leverage ROI reporting for budget development and experimenting with new campaigns.
A Look At The 2020 Revenue Marketing & Comp Report
Here at CaliberMind, we’re obsessed with helping marketers drive results that matter to the business. And as part of that obsession, we put out an annual survey to B2B marketers (with help from our friends at Heinz Marketing). This year, we had hundreds of marketers respond. So what’s new this year? A whole section […]
Why You Should Care About Forrester’s New Wave Report on Customer Data Platforms
Last week Forrester released the first New-Wave Report™ on Customer Data Platforms (CDPs). In the report, they evaluated 13 significant providers in the category. CaliberMind was included in the final report. And, we’re proud to announce that we were recognized as a “strong performer”. Don’t get me wrong — we’re really […]
Enterprise Marketing Team Uncovers Significant Revenue Influence with Attribution 3.0
This is the story of how an enterprise stepped into a new era of attribution, multiplied its revenue contribution (with hard proof!), and forever changed its approach to customer data. Our customer is a global B2B enterprise with revenue in the billions. Its attribution story is one that begins with hundreds of thousands of […]
Attribution Meets Machine Learning: What You Need To Know
Note: This article was originally published on Demand Gen Report’s Demanding Views Three questions encompass everything a C-suite or board wants to know when it checks in with its Marketing organization: How are we performing? How much is it costing us? Is it getting better or worse? Sounds simple. Right? You might […]
The Ultimate Guide to Chain-Based Attribution
Marketing ROI. It’s the holy grail — knowing exactly where to spend the next dollar for maximum return. But to date, it’s been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it… and outlined a new machine learning approach to attribution and ROI in […]
ABM Goes Inward: Expansion Opportunities In Your Customer Base
Fields of green exist within your customer base. In Episode 5 of The Revenue Marketing Report, Amber Bogie of Planview makes a compelling argument for applying modern account-based marketing (ABM) tactics inward to level up your ABM game and drive real revenue.
