DIY B2B Attribution: Where to Incorporate Third-Party Signals
Third-party data has great potential of becoming incredibly useful and it comes in varying shapes, sizes, and forms. Depending on the nature of third-party datasets, it can positively impact attribution.
DIY B2B Attribution: When to Connect Tools & How
We’ve had many conversations around requirements gathering and how you need to set attribution up differently based on what you’re trying to do. We’ve also explored data hygiene and best practices. The next stage involves discussing where we need to pull data from and where we’ll be pushing it. Misha Salkinder, Director of Customer Data Strategy, at CaliberMind, shares his insights on data connectivity in multi-touch attribution for B2B.
Tools and Tips for Building Your Own Attribution Model
Misha Salkinder, CaliberMind’s Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.
How to Fix 7 Pitfalls When Calculating Return on Ad Spend
Understanding return on marketing investments is more critical than ever. Don’t make these mistakes when calculating your return on ad spend.
Why Marketers Need Engagement Scoring and Attribution
There are a lot of tools on the market that specialize in either engagement scoring or campaign attribution. While they serve two very different purposes, they rely on very similar data sets and demand a reasonable level of data hygiene. Even with the structural similarities, marketers are often forced to choose one investment over […]
Insights to Actions: Utilizing the Effectiveness Measure
We are lucky to be working daily with clients who have teams of analytical and questioning marketers that want data to drive their decision-making. In managing marketing teams, I looked for validation for our actions through past results and proper testing. Analytical dashboards were often helpful, but the data was siloed and […]
