Using Marketing Analytics to Get the Most Out of Product Reviews

Get the most out of your reviews

You’ve got a great product that your customers love, and you know prospects trust third party information more than your own copy. Why not use review websites like G2 Crowd, Gartner, Capterra, TrustRadius, or CrowdReviews in your marketing strategy?   Many people hesitate to drive traffic to third-party websites as part of their marketing strategy […]

Achieving Attribution Buy-In From Your Executive Team

Attribution Exec BuyIn

The hard truth is: Some campaigns will never look good using traditional funnel reporting.   Does this mean they aren’t worth doing?    No.   Marketers know that awareness activities are essential for businesses to be on the radar of their buyers. Press releases and feature articles help build credibility, content helps buyers research before […]

The Compound Effect of Incremental Change


We’ve all watched the following scenario play out:   A new CMO rolls into town. Soon after, their team changes. A few employees may be cut loose, and some essential contacts are recruited into the organization. Next, there’s a branding overhaul, website redesign, and new content cadence.   To be fair, a company may desperately […]