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Exciting Updates to Engagement Reporting

We’re excited to announce improvements to our engagement reporting. The updates include a simplified end-user experience with more actionable visualizations, choose-your-own-adventure data storytelling, and the ability to see Weighted Scoring for engaged companies over time. What’s new? A set of five new engagement dashboards designed to replace all functionality that was previously distributed across legacy […]

Nov 2023 |  CaliberMind Product Updates

This month’s CaliberMind updates include: A call to action to help Beta test the new module, Answers, and examples of two Answers that you might find helpful Release updates for November A recording for marketers ad ops folks on how to prove that marketing tactics are “working” effectively Coming Soon Introducing CaliberMind Answers We’re looking for […]

Attribution Product Updates

We’re excited to announce improvements to our attribution reporting. The updates include a simplified end-user experience with more actionable visualizations, choose-your-own-adventure data storytelling, and period-over-period comparison capabilities. Click the image below to see the changes in action! What’s New? A set of five new attribution dashboards designed to replace all functionality that was previously distributed […]

Oct 2023 |  CaliberMind Product Updates

This month’s CaliberMind updates include: A call to action to help Alpha test new module, Answers Enhanced Engagement Reporting Release updates for October A recording for marketers ad ops folks on how to prove that marketing tactics are “working” effectively Coming Soon Introducing CaliberMind Answers — arriving fall 2023 Attribution is a great scorekeeper – […]

Sep 2023 |  CaliberMind Product Updates

This month’s CaliberMind updates include: Introducing CaliberMind Answers Enhanced Attribution Reporting Release updates for September A virtual roundtable for marketers ad ops folks on how to prove that marketing tactics are “working” effectively Coming Soon Introducing CaliberMind Answers — arriving fall 2023 Attribution is a great scorekeeper – but it can’t help us understand what […]

DIY Attribution: Custom Models

In the fast-paced world of B2B marketing, your campaigns may appear sleek and enticing, but the ultimate question remains: Will they drive meaningful results? To unlock your organization’s full potential, it’s essential to align your strategies with the right audiences.

To power your strategy, your attribution model needs to be a fine-tuned engine that delivers clean, actionable, and reliable data. As CaliberMind’s Head of Insights, I’m here to steer you through the diverse terrain of attribution models and shed light on when B2B companies typically venture into customization. Moreover, we’ll delve into the steps to take if the intricate components of your model threaten to unravel, potentially leaving you with a heap of unreliable insights.

Aug 2023 |  CaliberMind Product Updates

This month’s CaliberMind updates include: New features that are coming soon and an invitation to beta test Answers, our much anticipated insights generator! Feature-packed release updates for July and August. A throwback recording of an info session on Data Storytelling Strategy that was very well received. Coming Soon Object Manager History CaliberMind’s Customer Support Team […]