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You need Answers, not data

Built for Chief Marketing Officers

At CaliberMind, we specialize in transforming complex data into insights that drive tangible results for B2B marketing leaders. We empower Chief Marketing Officers to bridge the Marketing ROI Gap, with multi-touch attribution and GTM intelligence for enterprises. Our solutions lay the foundation of trust, enabling CMOs to navigate around marketing performance black holes.

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Introducing

The CMO Dashboard:
Your Starting Point for Strategic Clarity

Where every QBR begins—and alignment takes shape.
 The CMO Dashboard gives senior marketing leaders a unified view of performance that aligns teams and informs confident decisions:

  • Statistics Tab – Instantly see key KPIs like pipeline influenced, bookings, and CAC—eliminating last-minute data wrangling and enabling consistent narrative-building.
  • Pipeline Tab – Visualize opportunity volume, velocity, win rates, and deal size—equipping you with insights for board meetings and forecast reviews.
  • Cost Analysis Tab – Connect spend to revenue with clear ROI breakdowns by channel—so you can defend budget, optimize investments, and drive efficient growth.

Together, these views deliver the clarity and control CMOs need to lead with confidence—grounded in data, ready for action.

How we help CMOs​

Reveal what works

We organize buyer interactions onto timelines allowing your team to discover which tactics are most effective at each stage of the buyer’s journey.

Spot trends

We surface trend data, making it easy to spot – and correct for – gaps in pipeline months before they become a problem.

Make smart decisions

Take the fear out of trying something new or guesswork with real-time insights that allow your team to correct for negative trends.

Prove Marketing ROI

Show how much revenue your marketing and sales channels are generating for every dollar spent.

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What can you do with CaliberMind?

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Verify your ideal customer

It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.

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Make pipeline predictable

You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.

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Confirm your message landed

The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.

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See market trends first

No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.

Seeing is believing. CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.

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B2B revenue marketers at ROI-obsessed enterprises use CaliberMind to align their GTM teams and get reliable market insights

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Enterprise B2B marketing teams are proving their impact and winning more budget

With holistic attribution and analytics that build trust in the numbers.

G2 Badges Spring 2025
Five Stars

Intuitive Tool for Actionable Insights

As a F500 company, we needed more than just MTA software, we needed strategic guidance, deep expertise, and significant support with data transformation. In past lives I’ve worked with pre-packaged MTA solutions at smaller B2B companies, and I’ve also seen custom-built approaches. In my view, it’s also far more flexible than the off-the-shelf MTA solutions on the market. Now, having fully implemented and rolled out CaliberMind at a large B2B enterprise, I am certain we couldn’t have deployed MTA at my current company without CaliberMind. The support is fantastic and refreshing to have technically capable people who really understand B2B marketing.

Verified User in Human Resources
Enterprise (>1000 emp.)

Five Stars

Intuitive Tool for Actionable Insights

Ease of use in supporting ROI and pipeline influence for marketing content and campaigns. It helps paint a tangible picture rather than have to rely on anecdotal evidence. I am easily able to report on pipeline influence by campaign, vertical, and timeframe, with the ability to drill down into each type for more detailed reporting and analysis. Plus, the reports are easy to read and distribute with management. This type of automation and detailed reporting saves me a significant amount of time in research and reporting.

Brian M.
Product Marketing Manager
Mid-Market (51-1000 emp.)

Five Stars

Absolute game-changer in Attribution!

CaliberMind is proving what I always knew: my campaigns are much more effective than my Salesforce dashboard for attribution would lead me to believe. Its ability to find those touches not correctly tied to a deal are giving me the ability to justify my spend, accurately calculate ROI and ROAS, and ultimately demonstrate a clearer picture of my overall performance. The fact that it engages directly with Salesforce is fantastic. It completely eliminates the manual work of searching through an account to find that one MQL that slipped. It’s easy to use with clear filters (though I’d appreciate a more accurate search function) and has now become a piece of our regular workflow process to help track campaign performance. I’ve used it every day since it was introduced to us.

Nathan W.
Senior Manager, Public Sector Marketing
Mid-Market (51-1000 emp.)

Five Stars

Fantastic attribution platform that offers actionable insights

CaliberMind is a powerful and customizable attribution tool that helps to serve a broad range of users across our marketing org. The depth of data available is amazing and unlike any other tool we have had in the past. The customer support team is great and is always available to help us continue getting more out of the platform.

Lisa M.
Marketing Analytics Manager
Enterprise (> 1000 emp.)

Resources devoted to honing your craft

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THE CMO’S 90-DAY ROAD MAP TO ANALYTICS

At CaliberMind we believe that the first 90-days are key to building trust and outperforming their KPIs. So, we curated a series of assets and tools to give the new CMO a head start.

Learn More ›
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THE B2B CMO’S GUIDE TO UNLOCKING THE FUNNEL

While executives have long used funnels to set lead-gen goals, savvy RevOps pros now optimize processes like lead gating and routing to fix broken systems and bridge sales-marketing gaps.

Learn More ›
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SIGNS YOU’VE OVER-ENGINEERED YOUR DIY ATTRIBUTION MODEL

Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions. In reality, attribution is more of an estimate than an absolute truth.

Learn More ›

CaliberMind is ready to go where your next question takes you

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Hgma season 2

A Virtual Event Series

Hitchhiker's Guide to Marketing Analytics

Ready to master the art of marketing data storytelling for strategic leadership? Join us Wednesdays at 1 pm ET to glean insights from thought leaders across marketing analytics.

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