Product Marketing Manager

Are you a Revenue Operations ninja who’s looking to make the leap to marketing and looking for the right opportunity We’ll provide the onramp and training to product marketing. If you already have the chops in RevOps and Product Marketing, let’s talk! This is a great opportunity with a fast growing company.

CaliberMind is a dynamic and innovative company at the forefront of providing revenue operations solutions that empower businesses to excel in the rapidly evolving marketplace. Our advanced technology enables organizations to understand, engage, and ultimately convert customers in a way that drives growth and maximizes revenue. As a Product Marketing Manager at CaliberMind, you will play a pivotal role in shaping our product messaging, sales enablement strategies, and competitive positioning to drive success and elevate our market presence.

Location: Remote with some travel and office time- Colorado preferred but not required

Compensation: $100,000 -$120,000 plus bonus and stock options (dependent on experience)

At CaliberMind, we value innovation, collaboration, and a passion for pushing boundaries. If you're seeking an opportunity to make a meaningful impact in a cutting-edge company, while utilizing your expertise in product marketing and revenue operations, we encourage you to apply.

Responsibilities:

As a Product Marketing Manager, you will be responsible for various critical tasks that contribute to our market leadership and revenue growth. Key responsibilities include:

Positioning and Messaging: Continuously update and refine product positioning and messaging to align with changing market trends, buyer pain points, and the evolving buyer's journey.
Seller Enablement Programs: Design and implement seller enablement programs encompassing product training, battle cards, and in-depth competitive analysis to equip our sales teams with the tools they need to succeed.
Sales Enablement: Deliver impactful sales tools that directly influence win rates and sales velocity, empowering our sales teams to excel.
Product Launches: Collaborate closely with product management to support the successful launch of new features and products, aiming to maximize upsell revenue and Net Revenue Retention (NRR).
Buyer Personas: Develop and maintain detailed buyer personas that enhance our understanding of target audiences, enabling effective engagement and communication strategies.
Competitive Analysis: Create and sustain an extensive repository of competitive research through activities like win-loss analysis, voice-of-the-customer interviews, and surveys.
Content Strategy: Support our content marketing initiatives by contributing to content creation efforts, including written and video content, to drive SEO, pipeline progression, performance marketing, and our emerging Account-Based Experience (ABX) approach.

Minimum Requirements:

A minimum of 5 years of experience as a Revenue Operations (RevOps) professional, demonstrating a deep understanding of revenue-focused strategies and operations.
A 4-year BA/BS degree or equivalent practical experience that showcases your foundational knowledge and skills in marketing and business.
A demonstrated capability for content creation, including both written and video content, showcasing your ability to effectively communicate complex ideas.

Preferred Requirements:

Ideally, you will also have:

A strong working knowledge of a Revenue Operations stack, indicating your familiarity with relevant tools and technologies.
Strong proficiency in marketing data analysis, allowing you to extract insights from data to make informed decisions and drive strategic marketing initiatives.
Exceptional verbal and written communication skills, enabling you to articulate ideas, strategies, and insights clearly and persuasively.

Perks of Working at CaliberMind:

Medical, Dental, Vision
Health Savings Account (HSA)
Disability and Life Insurance
401k with match
3 weeks PTO
Sick Time
Stock Option Plan

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Product Marketing Manager

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