At CaliberMind, we start by connecting all the sources of customer activity data from your existing tech stack. We clean and unify your customer activity data across your marketing and sales channels, then we link that activity so you can track progress through the funnel.
We have a built-in data warehouse that is purpose-built for B2B commercial activity. In other words, we know how B2B marketers need to use customer activity data, so we set up your data according to common uses cases.
And, most importantly, we’ve already pre-built analytics modules for the most important analytics that B2B marketers need to run to drive the outcomes you care about.