Marketing ROI. It’s the holy grail — knowing exactly where to spend the next dollar for maximum return. But to date, it’s been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it… and outlined a new machine learning approach to attribution and ROI in this tell-all guide.
Like many things the answers are nuanced and often -- complex. Generally, there isn’t one thing that we can turn on and -- poof --we’ve got it all figured out. Not so fast.
Let's explore whether we as B2B marketers have been satisfied with attribution. Our take? It hasn't been good enough.
Over the past five years, we’ve seen advancement in AI, machine learning, and natural language processing. So why hasn't attribution modeling caught up?
Get insights into how chain-based attribution calculates the actual contribution of each channel along the conversion path.
Simply enter your email to access how a new approach to B2B marketing attribution is changing the game for marketers.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
Subscribe to Monthly Insights from CaliberMind
