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MAKE THE MOST OF YOUR FUNNEL

Align Marketing & Sales With The Demand Gen Funnel

A lot of B2B businesses have standardized metrics based on their demand generation funnel, but did you know that account-based funnels can actually improve how sales and marketing work together? Download our short eBook to see how.

demand gen book
LET'S DIVE IN

What's In The eBook

Get Account-Based Reporting

Learn why B2B businesses should optimize their reporting around account signals and keep their sales signals object-specific.

Fix Funnel Missteps

Learn about the most common funnel system and process problems in the market. We'll also tell you how to fix them.

Eliminate Misalignment

Most of the time, misalignment stems from not agreeing on metric definitions. Rarely, it's because a team isn't playing by the rules.

 

Need Help with Demand Gen?

You need actionable demand generation insights that the C-Suite trusts. CaliberMind connects to all your key marketing systems and works with you to identify your data’s weak points. Chat with a team member now.