We’ve watched CEOs fire talented Marketing executives because they couldn’t prove their impact. Once in an organization that was smashing its revenue records during the outset of a global pandemic.
The executive team didn’t want to hear how hard it is to tie data together in Marketing – and didn’t want to spend the money needed to fix the problem.
Marketers are under more pressure than ever to do more with less, and attribution is still the best way to optimize spend and prove impact. But it’s up to business leaders to advocate for doing attribution the right way.
In this guide, we share common attribution mistakes so you can avoid them, break down which models work best when, and round out the guide with a comprehensive list of requirements that will help you choose the best vendor for your needs.