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2023 B2B Funnel Buyer’s Guide

Posted May 31, 2024
B2B funnel buyers guide 2023

Remember when you dove into a project with excitement only to get to the end, lost, confused, and probably cursing due to an outcome that wasn’t what you’d hoped for? (Think about the last piece of IKEA furniture you built.) You went back, read the instructions, saw your error, and realized that reading instructions and assembling pieces first is the way to go.

Creating your B2B sales funnel is just like that. We’ve been there. We know the trouble spots and we have the instructions you need before you start. Check out our 2023 B2B Funnel Buying Guide below.  

 

What To Expect in the B2B Funnel Buying Guide

Here is a general outline of what you can expect to find in our B2B funnel buying guide:

  • A Note From Customer Success: learn from the missteps B2B businesses take (and we’ve also experienced) and aim for peak efficiency.
  • 5 Common Mistakes to Avoid: The advantage of confronting mistakes we’ve witnessed (and made ourselves) is that you can avoid them yourself!
  • Pick Your Funnel Flow Chart: There are numerous funnels (or funnel-like) process flows to pick from. This helpful guide can help determine which one(s) is (are) right for you.
  • DIY or Buy?: There are advantages and disadvantages to both methods. We’ve detailed what we’ve experienced to succeed and what we’ve observed as a challenge with DIYers in B2B.
  • The B2B Funnel Buyer’s Checklist: If you want a tool that handles everything, we’re here to help you choose the platform that works best for your situation.
  • Additional Resources: Need to learn more about funnels? We have a resource guide for you! 

 

Know the Flow that Works for Your Organization

As the complexity of B2B sales increases in the marketplace, so does the need for automated tools to track, manage and report on customers, their behavior and next steps in the buyer journey. But, do you build that tool yourself? Go with a tool that does it all for you? Throw caution to the wind and toss a coin?

These aren’t simple decisions and the desire to toss a coin is strong. But, with this guide that outlines the steps to take before you build or buy, we walk you through the top 5 mistakes to avoid, how to pick your funnel flow style, understanding the benefits of DIY or buy and much more. 

Some of the key learning elements enclosed are why alignment between teams is essential before, during and after funnel implementation; understanding how the way people work influences your build; and respecting the come-and-go nature of B2B sales. Sure, you can jump into your funnel without considering these things, but as mentioned, we’ve been there and we’re 99% sure you’re going to regret not bringing these points into the conversation before you start.

There’s even a broad outline to help you get started with establishing your project, who to include and the basic process. This alone is a great reason to spend a few minutes on this quick yet robust read.

Know the Flow that Works for Your Organization

As the complexity of B2B sales increases in the marketplace, so does the need for automated tools to track, manage, and report on customers, their behavior, and the next steps in the buyer journey. But, do you build that tool yourself? Go with a tool that does it all for you? Or throw caution to the wind and toss a coin?

Some key learning elements enclosed are why alignment between teams is essential before, during, and after funnel implementation; understanding how people work influences your build; and respecting the come-and-go nature of B2B sales. Sure, you can jump into your funnel without considering these things, but as mentioned, we’ve been there and we’re 99% sure you will regret not bringing these points into the conversation before you start.

There’s even a broad outline to help you establish your project, who to include, and the basic process. This alone is a great reason to spend a few minutes on this quick yet robust read.

What Do You Need in a Funnel?

When starting funnel development, it isn’t simple to sort out whether you should buy or build your own. We’re here to give you the pros and cons as well as the checklist of things to consider as a buyer.

Look, we get it. Funnel development isn’t a piece of cake and you want to get it right the first time. That’s exactly why we created this guide. Consider it your 101 on getting started and gaining access to the additional resources that will help you make the right decisions once you have the basics laid out.

So what are you waiting for? Check out our comprehensive B2B sales funnel guide.

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