B2B Attribution Software Buying Guide

At times, we’ve seen the most talented marketing executives lose their positions– not because they didn’t have the experience but because they couldn’t prove their impact. It’s an all-too-common scenario. Furthermore, organizations that were once smashing their revenue records during the onset of the global pandemic, have seen that their efforts weren’t enough to keep the marketing team intact. 

So, what went wrong?

The executive team didn’t want to hear how difficult it can be to connect the dots between marketing efforts and revenue. They also didn’t want to spend the money needed to fix the problems. Marketers face a harsh reality: more pressure to deliver measurable results, often with fewer resources. B2B marketing attribution remains one of the most effective ways to optimize spending and prove impact, yet too many companies are missing the mark. 

Getting our B2B marketing attribution setup right isn’t just a marketing concern, it’s a business priority. We must advocate for the right approach in our strategies to ensure that investments in data and technology are made to empower our teams. If we don’t help ourselves, we can’t help out customers. 

In this guide, we highlight the most common mistakes in attribution, help you choose the right model for your business, and provide a detailed checklist for selecting the best attribution model. 

Here is what you can expect in the guide: 

1. A Note from Our VP of Marketing: Key insights into attribution in B2B marketing.
2. 5 Common Attribution Mistakes to Avoid: Learn from others’ mistakes so you don’t repeat them.
3. Pick Your Model Flow Chart: Find the attribution model that aligns with your business objectives.
4. DIY or Buy?: Evaluate whether building your B2B attribution software in-house or partnering with a vendor makes sense.
5. The B2B Attribution Buyer’s Checklist: A step-by-step guide to help you select the best platform for your specific needs.
6. Additional Resources: Expand your knowledge with further reading and tools.

This guide empowers marketing professionals and teams, giving you the tools needed to prove your worth and drive business growth. Don’t let the struggles of marketing attribution hold you back! Get started today by downloading our guide. 

You can also read through our numerous CaliberMind resources: 

• B2B Marketing Attribution: Simple Steps to Get Started
• Which Marketing Attribution Model Should I Use?
• Get the Most Out of Marketing Attribution
• Attribution Reporting: How to Measure Marketing’s Contribution to Revenue
• 5 Critical Reasons B2B Marketing Attribution Is Your Business’s Navigation System