Board Reporting Foundations: Data Storytelling Strategy

Camela Thompson is a fractional marketing advisor with an approach that balances data-driven decision-making and empathetic, collaborative leadership. Based in Seattle, Camela spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She was the VP of Marketing for CaliberMind, establishing the brand as a trusted source of truth for data-driven marketers. Camela runs her own consultancy, specializing in creating customer-centric brand narratives and cross-functional go-to-market strategies. Some of her go-to tactics include community building, analyzing and acting on customer behavior, and creating deep relationships across the go-to-market team so they can act as a unified force. She also hosted The Revenue Marketing Report, a highly-ranked B2B marketing podcast focusing on skills necessary for career growth.