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How B2B CMOs Can Lead the Revenue Revolution

Posted May 1, 2018
cmo revenue report

In this executive Chief Marketing Officer (CMO) briefing we examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue impact, results, and scale.

Gone are the days of B2B marketing organizations operating as the glorified arts and crafts department. And for SaaS businesses in particular, owning a piece of the sales pipeline is a great start but still limiting. After all, in SaaS, getting the deal is just the beginning. Maximizing engagement and conversion from each stage of the funnel and buying journey is where the real scale and profitability for your business exists.

Imagine decreasing your marketing spend by 15 percent, yet increasing lead volume by 11 percent and increasing lead-to-opportunity conversion rate by another 9 percent. For many companies, that would spell a dramatic increase in marketing productivity (not to mention higher sales and greater revenue yield).

Unlocking that value in your business is closer than you think. In this executive Chief Marketing Ocer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue impact, results and scale.