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Attribution Reporting: How to Measure Marketing’s Contribution to Revenue

Posted November 15, 2022
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Having trouble measuring marketing’s contribution to revenue? Listen in as Zee Jeremic, CEO of Mass Engines, and Nic Zangre, VP of Customer Success & Revenue Operations at CaliberMind, discuss how to connect campaigns to pipeline so you can confidently answer questions about the revenue impact of marketing campaigns. 

Camela Thompson
Camela Thompson is a trusted expert with a long history in sales operations, marketing operations, and customer success operations. She advocated for revenue operations before it was a thing, and has managed tech stacks and data infrastructure for multiple companies.

CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.

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