We’re excited to introduce you to CaliberMind’s Return on Ad Spend (ROAS) feature, which lets you track campaign performance all the way to revenue. This capability is a game-changer for B2B marketers, providing insights that go beyond what traditional reporting platforms offer.
True ROAS for B2B Marketing
In B2B, most sales are completed by sales reps through direct interactions rather than online. Paid social channels like LinkedIn, Google, and Facebook don’t have access to these sales directly. Without the ability to measure revenue impact accurately, marketing teams rely on form fills or goal completions which don’t provide a complete picture.
Different channels often bring in leads with varying quality, which can skew your view if only top-of-funnel metrics are used. For instance, one channel may drive a small volume of highly qualified, long-term accounts, while another may deliver a high quantity of leads but low conversion rates. Relying solely on traditional tracking limits your ability to make informed marketing decisions.
CaliberMind’s ROAS feature changes this equation by providing a more comprehensive view that links ad spending directly to revenue. Now, you can move beyond simple metrics and see the full impact of your ad investment.
With ROAS, you gain the power to:
- Measure the actual dollar value of each campaign and channel
- Track the source – the first-click channel and campaign on the opportunity (for true Multi-Touch and Chain-Based Attribution, see our other reports)
- Increase Marketing ROI – invest only in channels that actually drive sales
Getting Started with ROAS Insights
After connecting your paid channels, ROAS dashboards will show you standard ad performance metrics and imported CRM data side-by-side:
Ad Performance Data:
- Impressions,
- Average CPM
- Clicks,
- Average CPC
- Total spend
Imported CRM Data:
- Conversions to Leads
- Cost per Conversion
- Opportunities Created
- Cost per Opportunity
- Number of Deals Closed/Won
- Revenue
- Return on Investment (with breakdowns by channel, campaign, and campaign group)
Explore Best Practices for ROAS Tracking
For best practices on setting up and tracking ROAS, visit our Guide to Return on Ad Spend. Our Customer Success team is available if you need help.
