DIY B2B Attribution: How to Troubleshoot Multi-Touch Attribution
You’ve done the hard work of figuring out how marketing leadership wants to use attribution, fixed a bunch of old data, and put a model in place. And yet. No one seems to be using your reports.
Hear from some of the top experts in the attribution space to talk through what commonly goes wrong and – more importantly – how to fix it.
The B2B CMO’s Constant Battle: Proving ROI
We understand why CEOs and the board need numbers from marketing. They want to understand whether their investment in the go-to-market function is paying off. And it’s a fair request.
The problem is that marketing isn’t just a pipeline generation function. Marketing leaders are responsible for curating a brand, building awareness, engaging customers, and even building an online presence that attracts the right workforce.
Boiling marketing impact down to a single number doesn’t make sense. So how do we balance what the board is asking for with fair representation of everything we do?
Join us on 5/16 to discuss how CMOs can prove ROI and own the boardroom.
B2B Ops: Are You Missing Signs That You Need Attribution?
Attribution is a hot topic for all the wrong reasons. A lot of people have been burned by promises from Martech vendors and are struggling to prove marketing’s value to the business.
But is running away from attribution the right thing for B2B businesses?
The top consultants in the attribution space are joining us to debate if and when people need attribution. Join us to hear what your options are when the executive team is no longer satisfied with MQL volume or pipeline sourcing.
Marketing ROI: What Investors Want
It used to be that venture capital firms were obsessed with growth and less focused on the costs to get there. With the recent soft spots in the market, the focus is shifting to efficiency. Investors are focusing more on spend efficacy and pressuring marketers to report on return on marketing investments.Hear from investors and learn how the market has shifted, what they want to hear from portfolio companies, and what they want to (but rarely) see from marketing leaders in the boardroom.
DIY B2B Attribution: The Keys to Adoption
You’ve spent months evaluating tools, models, and rolling out multi-touch attribution only to find that everyone is too doubtful of the tool to use it. We’ve been there and done that so you can correct your course OR avoid it altogether! Join us to hear the common attribution faux pas, how to get cross-functional buy-in, and devise a game plan to turn that multi-touch attribution frown upside down.
Data Storytelling Strategy
Data can help change how your department conducts business but in order to do this well, you will need to accept and navigate a core truth: Data doesn’t change minds, stories do. Join CaliberMind and Metadata’s Demand Community on March 15th to learn how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.
Help Marketers Do More With Less: Using Data & Automation to Maximize Impact
Is your marketing team STRESSED about budget cuts or a lack of resources? CaliberMind has recruited a panel of experts who have helped marketers: Automate repetitive tasks, Use data to see what does (and doesn’t) work, Talk through different applications that are worth the investment.
We’ll also cover how to sell using processes and data to a creative team, and give you resources that will “teach them how to fish” instead of solely relying on operations to provide them with insights.
The first 20 minutes will be a general Q&A / best-practice sharing forum and then we’ll break out into different groups based on the maturity of your marketing organization.
Board Reporting Foundations: Reading Charts
Marketers often struggle with preparing data and presentations for the C-Suite and the BoD. Join CaliberMind and Metadata as Camela Thompson, VP of Marketing at CaliberMind outlines the self-guided course on reporting to the board which ends in a Certification.
Denver Happy Hour with Metadata Demand Community
Please RSVP below by 12/27!
NYC Holiday Happy Hour with RevOps Co-Op
Join us at the Spyglass (in the Archer hotel) for uninterrupted, panoramic views over drinks, appetizers, and merriment with fellow operations rockstars. Just minutes from the Javits Center, the Spyglass is known for its stellar cocktails and artisan bites. We’ll kick off the festivities at 5pm. Bonus points for those of you brave enough to don your ugly sweaters! We can’t wait to see you in NYC! RSVP below.
Hit Your 2023 Revenue Targets
The unwelcome uncertainty of today’s economy has leaders providing this sensible guidance to their teams: “Do more with less.”
And no one understands better than the software industry that the best way to sustain productivity without adding headcount is through smart automation.
This roundtable features a team of four revops experts outlined how a Focus on Your Customers Can Help You Hit Your 2023 Revenue Targets.
Attribution Reporting Live Forum
This event featuring Zee Jeremic, CEO of Mass Engines, and Nic Zangre, VP of Customer Success & Revenue Operations at CaliberMind,outlined how to connect campaigns to pipeline so you can confidently answer questions about the revenue impact of marketing campaigns.
