Hitchhiker’s Guide to Marketing Analytics Season 2 Episode #1
The Battle of the Marketing Analytics Titans: Multi-Touch Attribution, Media Mix Modeling and Incrementality with Archana Basarur About the Event In the first episode of Season 2 of Hitchhiker’s Guide to Marketing Analytics, Archana Basarur, SVP of Marketing Analytics at US Bank joins Nadia Davis to unpack MTA, MMM, and incrementality. In an era of […]
Hitchhiker’s Guide to Marketing Analytics Episode #9
Moving into 2026: State of MarTech and Marketing Analytics with Scott Brinker About the Event In the 9th episode of Hitchhiker’s Guide to Marketing Analytics, Scott (Analyst & Advisor at chiefmartec) and Nadia Davis (VP of Marketing at CaliberMind) discussed the 2026 outlook for martech, AI, and marketing analytics. In this episode Scott Brinker and […]
Hitchhiker’s Guide to Marketing Analytics Episode #8
Vibe Dashboarding: Build It like You Mean It with Jason Perkowski and Joe Schattschneider About the Event In the 8th episode of Hitchhiker’s Guide to Marketing Analytics, Jason (Marketing Analytics at Equifax) and Joe (Data Strategy at CaliberMind) share learnings, takeaways, and practical advice for leveraging AI in marketing analytics. In this episode, we cut […]
Hitchhiker’s Guide to Marketing Analytics Episode #7B
Aligned by Design: Pitfalls and Best Practices of Marketing to Sales Handoff for a United Revenue Story with Reuben Massey Jr. and Georgina Tsioutsiouli About the Event In the 2nd part to our seventh week of Hitchhiker’s Guide to Marketing Analytics, Reuben (Campaign Ops / ABM) and Georgina (Sales Ops) from Foxit share hard-won lessons […]
Hitchhiker’s Guide to Marketing Analytics Episode #7A
Demystifying Media Regression to Understand Campaign ROI with Evan Reiss About the Event In the seventh episode of Hitchhiker’s Guide to Marketing Analytics, Evan Reiss, VP of Marketing at Foxit discusses how to use media regression to evaluate the value of ad campaigns, such as branded search. Evan covers how to use media regression, as […]
Hitchhiker’s Guide to Marketing Analytics Episode #6
Moving Past the Points Game: Real Scoring in a Engagement-First World with Mary Batchelder, Nadia Davis, and Misha Salkinder About the Event In the sixth episode of Hitchhiker’s Guide to Marketing Analytics, Mary Batchelder (Marketing Ops), Nadia Davis (VP of Marketing), and Misha Salkinder (Data Strategy) discuss a crawl-walk-run approach to lead and account scoring […]
Hitchhiker’s Guide to Marketing Analytics Episode #5
A Practical Playbook for Marketing Reporting that Makes Sense with Drew Smith About the Event In the fifth episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Drew Smith, Founder of Attributa, to discuss a practical framework for building a marketing reporting strategy that provides useful data, not just interesting data. In this […]
Hitchhiker’s Guide to Marketing Analytics Episode #4
Metrics that Matter: Demonstrating Marketing Impact to Business Outcome with Leslie Alore About the Event In the fourth episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Leslie Alore, SVP of Marketing at Flexera, to discuss the metrics that you should be reporting on to your board and beyond to demonstrate marketing’s impact. […]
Hitchhiker’s Guide to Marketing Analytics Episode #3
A Marketer’s Survival Guide in the Age of Zero Click Everything with Rand Fishkin and Nadia Davis About the Event In the third episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Rand Fishkin, Founder of SparkToro, to discuss the emerging ‘zero-click’ landscape, AI, and how these trends will affect marketing attribution and […]
Hitchhiker’s Guide to Marketing Analytics Episode #2
B2B Marketer’s Handbook to Data Literacy and Leadership to Champion AI-Ready Marketing Analytics with Jon Moran, Eric Westerkamp, and Nadia Davis About the Event In the second episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Jon Moran, Head of MarTech Solution Marketing at SAS, and CaliberMind CEO Eric Westerkamp, to discuss the […]
Hitchhiker’s Guide to Marketing Analytics Episode #1
Move Faster: Powering Operations and Velocity through Crystal Clear Revenue Analytics with Sangram Vajre, Eric Westerkamp, and Nadia Davis About the Event In the inaugural episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Sangram Vajre, author of the game-changing GTM book MOVE, and CaliberMind CEO Eric Westerkamp to dissect why most go-to-market strategies […]
[REPORT] 2025 State of Marketing Attribution
About the Event 2025 may be clouded with economic uncertainty, but when it comes to marketing ROI, expectations couldn’t be clearer. Across all B2B industries, marketers are now evaluated on driving revenue instead of engagement, making attribution mission-critical. Join us for an exclusive walkthrough of CaliberMind’s newly-released State of Marketing Attribution: 2025 Edition, a state […]