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Fueling Your ABM Engine: Critical Data for Creation, Launch, and Scale

Join this expert panel - two very experienced B2B SaaS CMOs and an analytics company CEO - as they dive deep into the world of data-driven Account Based Marketing.

Join this expert panel – two very experienced B2B SaaS CMOs and an analytics company CEO – as they dive deep into the world of data-driven Account Based Marketing.

You’ll learn:

🔑 Key strategies for maintaining a lean operation while achieving rapid scale

🎯 How to pinpoint the critical data needed during the MVP stage

🤖 How to effectively utilize data for iteration and informed decision-making.

Don’t miss this opportunity to take your marketing to the next level. 🚀 Register now!

Asking Where a Buyer Came From Isn’t Enough. Attribution Matters.

In a recent RevOps Co-op event, 80% of the attendees reported struggling with attribution. ‍ We’re bringing in the experts to explain what’s happening and why it directly conflicts with what business leaders need. ‍ Join Drew Smith, CEO of Attributa, Misha Salkinder, Director of Customer Data Strategy at CaliberMind, Doug Bell, CMO and Partner at Chief Outsiders, and Camela Thompson, moderator and attribution expert at the RevOps Co-op to learn about: The bad advice that’s making life harder for marketing executives How world-class marketers use attribution and why they won’t talk about it When and how to increase your attribution sophistication Why RevOps should lead the charge in any attribution project ‍ Hear them share what works, what doesn’t, and how to fix it by registering today. ‍

In a recent RevOps Co-op event, 80% of the attendees reported struggling with attribution.

We’re bringing in the experts to explain what’s happening and why it directly conflicts with what business leaders need.

Join Drew Smith, CEO of Attributa, Misha Salkinder, Director of Customer Data Strategy at CaliberMind, Doug Bell, CMO and Partner at Chief Outsiders, and Camela Thompson, moderator and attribution expert at the RevOps Co-op to learn about:

The bad advice that’s making life harder for marketing executives
How world-class marketers use attribution and why they won’t talk about it. Agenda: When and how to increase your attribution sophistication, Why RevOps should lead the charge in any attribution project. Hear them share what works, what doesn’t, and how to fix it by registering today.

From DIY to ROI: Measuring the Impact of Your Custom Attribution Model

If you’ve invested time and effort crafting a DIY attribution model, it’s essential to know how well it’s truly performing to meet your specific business needs. This live session will guide you through the process of evaluating the effectiveness of your attribution model and ensuring it aligns with your revenue goals.

Join a panel of revenue operations experts who will provide invaluable insights, real-world examples, and actionable strategies for assessing your attribution model’s impact. Here’s what you can expect:

Expert Panel: Our seasoned experts will share their in-depth knowledge and experiences in the field of revenue operations, shedding light on best practices and common pitfalls when it comes to self-built attribution models.
Customized Assessment: Learn how to tailor your evaluation process to align with your unique business needs. We’ll explore the key performance indicators and metrics that matter most to you.
Benchmarking Your Model: Discover how to benchmark your model against industry standards and competitors, ensuring your attribution approach stands out in a crowded marketplace.
Data-Driven Decision-Making: Dive into the power of data analytics to make informed decisions about your marketing strategies. Understand how to leverage your attribution data to drive revenue growth.

Whether you’re just beginning your journey with self-built attribution models or looking to fine-tune an existing one, “From DIY to ROI” will equip you with the knowledge and tools to assess, improve, and optimize your custom attribution model for maximum impact on your revenue.

Unlock a RevOps Superpower: Proving Marketing “Works”

Unlock a RevOps Superpower: Proving Marketing “Works”

There are two truths in B2B that are at odds with one another: 1) More and more buyers prefer to do all their purchasing steps online 2) Marketing is the first department to face budget cuts in a downturn. Marketers are under more pressure than ever to prove that their efforts are producing pipeline, but their data is a mess. Fortunately, RevOps is perfectly positioned to help their CMO make sense of their data in a way that resonates with the C-Suite. Join us on October 11th to uncover why so many CMOs struggle with metrics and data-driven credibility, what CMOs need to be considered “legit” revenue contributors, and get pro-tips for teaching up so your CMO succeeds in the boardroom. Whether you are a seasoned professional seeking to establish a deeper relationship with your CMO or an up-and-coming RevOps pro looking for new ways to shine, this event was tailor-made for you!🌟

DIY B2B Attribution: How to Troubleshoot Multi-Touch Attribution

You’ve done the hard work of figuring out how marketing leadership wants to use attribution, fixed a bunch of old data, and put a model in place. And yet. No one seems to be using your reports.

Hear from some of the top experts in the attribution space to talk through what commonly goes wrong and – more importantly – how to fix it.

The B2B CMO’s Constant Battle: Proving ROI

We understand why CEOs and the board need numbers from marketing. They want to understand whether their investment in the go-to-market function is paying off. And it’s a fair request.

The problem is that marketing isn’t just a pipeline generation function. Marketing leaders are responsible for curating a brand, building awareness, engaging customers, and even building an online presence that attracts the right workforce.

Boiling marketing impact down to a single number doesn’t make sense. So how do we balance what the board is asking for with fair representation of everything we do?

Join us on 5/16 to discuss how CMOs can prove ROI and own the boardroom.

B2B Ops: Are You Missing Signs That You Need Attribution?

Do you need marketing attribution

Attribution is a hot topic for all the wrong reasons. A lot of people have been burned by promises from Martech vendors and are struggling to prove marketing’s value to the business.

But is running away from attribution the right thing for B2B businesses?

The top consultants in the attribution space are joining us to debate if and when people need attribution. Join us to hear what your options are when the executive team is no longer satisfied with MQL volume or pipeline sourcing.

Marketing ROI: What Investors Want

It used to be that venture capital firms were obsessed with growth and less focused on the costs to get there. With the recent soft spots in the market, the focus is shifting to efficiency. Investors are focusing more on spend efficacy and pressuring marketers to report on return on marketing investments.Hear from investors and learn how the market has shifted, what they want to hear from portfolio companies, and what they want to (but rarely) see from marketing leaders in the boardroom.

DIY B2B Attribution: The Keys to Adoption

Webinar - DIY B2B Attribution: The Keys to Adoption

You’ve spent months evaluating tools, models, and rolling out multi-touch attribution only to find that everyone is too doubtful of the tool to use it. We’ve been there and done that so you can correct your course OR avoid it altogether! Join us to hear the common attribution faux pas, how to get cross-functional buy-in, and devise a game plan to turn that multi-touch attribution frown upside down.

Data Storytelling Strategy

Data Storytelling Strategy with Metadata's Demand Community

Data can help change how your department conducts business but in order to do this well, you will need to accept and navigate a core truth: Data doesn’t change minds, stories do. Join CaliberMind and Metadata’s Demand Community on March 15th to learn how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.

Help Marketers Do More With Less: Using Data & Automation to Maximize Impact

Help Marketers Do More With Less: Using Data & Automation to Maximize Impact

Is your marketing team STRESSED about budget cuts or a lack of resources? CaliberMind has recruited a panel of experts who have helped marketers: Automate repetitive tasks, Use data to see what does (and doesn’t) work, Talk through different applications that are worth the investment.

We’ll also cover how to sell using processes and data to a creative team, and give you resources that will “teach them how to fish” instead of solely relying on operations to provide them with insights.

The first 20 minutes will be a general Q&A / best-practice sharing forum and then we’ll break out into different groups based on the maturity of your marketing organization.

Board Reporting Foundations: Reading Charts

Board Reporting Foundations: Reading Charts

Marketers often struggle with preparing data and presentations for the C-Suite and the BoD. Join CaliberMind and Metadata as Camela Thompson, VP of Marketing at CaliberMind outlines the self-guided course on reporting to the board which ends in a Certification.