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The B2B CMO’s Constant Battle: Proving ROI

We understand why CEOs and the board need numbers from marketing. They want to understand whether their investment in the go-to-market function is paying off. And it’s a fair request. The problem is that marketing isn’t just a pipeline generation function. Marketing leaders are responsible for curating a brand, building awareness, engaging customers, and even building an online presence that attracts the right workforce. Boiling marketing impact down to a single number doesn’t make sense. So how do we balance what the board is asking for with fair representation of everything we do? Join us on 5/16 to discuss how CMOs can prove ROI and own the boardroom.
Why Watch?

You'll Learn...

Why Attribution Has Failed

Hear why marketers who have tried and failed have...well...failed at rolling out attribution.

When It Works

Attribution isn't fake. It can work. And you don't need to take our word for it. Our panel will share use cases where their customers have succeeded.

Actionable Advice

Hear what you can do today to set your own company up for a successful rollout - or use our tips to fix the implementation you already have.

Want to See CaliberMind Today?

It’s hard to wait for a good thing. If you’d like a demo, please let us know.