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Marketing ROI: What Investors Want

It used to be that venture capital firms were obsessed with growth and less focused on the costs to get there. With the recent soft spots in the market, the focus is shifting to efficiency. Investors are focusing more on spend efficacy and pressuring marketers to report on return on marketing investments.Hear from investors and learn how the market has shifted, what they want to hear from portfolio companies, and what they want to (but rarely) see from marketing leaders in the boardroom.
Why Watch?

You'll Learn...

Why Attribution Has Failed

Hear why marketers who have tried and failed have...well...failed at rolling out attribution.

When It Works

Attribution isn't fake. It can work. And you don't need to take our word for it. Our panel will share use cases where their customers have succeeded.

Actionable Advice

Hear what you can do today to set your own company up for a successful rollout - or use our tips to fix the implementation you already have.

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It’s hard to wait for a good thing. If you’d like a demo, please let us know.