Attribution is a hot topic for all the wrong reasons. A lot of people have been burned by promises from Martech vendors and are struggling to prove marketing’s value to the business.
But is running away from attribution the right thing for B2B businesses?
The top consultants in the attribution space are joining us to debate if and when people need attribution. Join us to hear what your options are when the executive team is no longer satisfied with MQL volume or pipeline sourcing.