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B2B Ops: Are You Missing Signs That You Need Attribution?

Attribution is a hot topic for all the wrong reasons. A lot of people have been burned by promises from Martech vendors and are struggling to prove marketing’s value to the business. But is running away from attribution the right thing for B2B businesses? The top consultants in the attribution space are joining us to debate if and when people need attribution. Join us to hear what your options are when the executive team is no longer satisfied with MQL volume or pipeline sourcing.
Do you need marketing attribution
Why Watch?

You'll Learn...

Why Attribution Has Failed

Hear why marketers who have tried and failed have...well...failed at rolling out attribution.

When It Works

Attribution isn't fake. It can work. And you don't need to take our word for it. Our panel will share use cases where their customers have succeeded.

Actionable Advice

Hear what you can do today to set your own company up for a successful rollout - or use our tips to fix the implementation you already have.

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