Webinar objectives:
- Uncover why so many CMOs struggle with metrics and data-driven credibility
- What CMOs need to be considered “legit” revenue contributors
- Pro-tips for teaching up so your CMO succeeds in the boardroom
What you’ll be able to do after attending:
- Identify where the biggest gaps in marketing data live
- Create a data storytelling strategy that explains data without creating more questions
- Coach your CMO to be better positioned to gain trust with the data they have