Thought Leadership

FIXING THE 6 BIGGEST GAPS IN B2B MARKETING ANALYTICS
Learn how marketing data issues lead to inaccurate reporting. Solutions include better CRM practices, multi-touch attribution, and integrated data systems.

7 STRATEGIES TO NAIL REPORTING ON YOUR EFFORTS
See why marketing leaders should focus on revenue-driving KPIs, provide context, and communicate honestly when presenting results to executives.

NAVIGATING BIAS IN B2B MARKETING EVENT SCORING
Understand why marketing event scoring requires careful calibration to avoid biases, incorporating both digital and offline interactions for accurate customer journey insights.