The CaliberMind Marketing Decision Engine

Ever wish you had your own personal Data Scientist?

They’d sit at your elbow, mash data, and tease out answers hidden in your complex data. That’s the CaliberMind Marketing Decision Engine (MDE).

It works with your RevTech stack to gather and organize results into a format ready for making decisions, turning scattered data into valuable insights that lead to growth.

Turning the average
marketer into a
Data Scientist

Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.

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MDE icon of data scientist
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What is a Marketing Decision Engine?

A Marketing Decision Engine is a next-generation analytics tool that helps make the smart decisions that drive growth.

How Marketing Decision Engines work

View the CaliberMind Marketing Decision Engine in action

Why CaliberMind?

Steer clear of marketing performance black holes

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Rapid
Implementation

From purchase to reports in three weeks. From purchase to answers in six.

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White Glove Implementation

Our clients love the customized solutions we create specifically for their complex environments.

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Plug-and-play
flexibility

Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.

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Answers,
not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

Thought Leadership

FIXING THE 6 BIGGEST GAPS IN B2B MARKETING ANALYTICS

Learn how marketing data issues lead to inaccurate reporting. Solutions include better CRM practices, multi-touch attribution, and integrated data systems.

7 STRATEGIES TO NAIL REPORTING ON YOUR EFFORTS

See why marketing leaders should focus on revenue-driving KPIs, provide context, and communicate honestly when presenting results to executives.

NAVIGATING BIAS IN B2B MARKETING EVENT SCORING

Understand why marketing event scoring requires careful calibration to avoid biases, incorporating both digital and offline interactions for accurate customer journey insights

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Seeing is believing.
CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.