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You need answers, not data

Built for Chief Marketing Officers

At CaliberMind, we specialize in transforming complex data into insights that drive tangible results for B2B marketing leaders. We empower Chief Marketing Officers to bridge the Marketing ROI Gap, with the CaliberMind Marketing Decision Engine. Our solutions lay the foundation of trust, enabling CMOs to navigate around marketing performance black holes.

Built for Chief Marketing Officers

How we help CMOs

Reveal what works

We organize buyer interactions onto timelines allowing your team to discover which tactics are most effective at each stage of the buyer's journey.

Spot trends

We surface trend data, making it easy to spot - and correct for - gaps in pipeline months before they become a problem.

Make smart decisions

Take the fear out of trying something new or guesswork with real-time insights that allow your team to correct for negative trends.

Prove Marketing ROI

Show how much revenue your marketing and sales channels are generating for every dollar spent.

What can you do with CaliberMind?

Verify your ideal customer

It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.

Make pipeline predictable

You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.

Confirm your message landed

The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.

See market trends first

No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.

How the CaliberMind platform accelerates the funnel for CMOs

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

CaliberMind platform funnel for CMOs
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Dark Funnel

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Awareness

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Interest

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Decision

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Act

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

Modules

MULTI-TOUCH ATTRIBUTION

Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.

Learn about Multi-Touch Attribution

Platform

THE MARKETING DECISION ENGINE

Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.

 

Why choose CaliberMind solutions?

We help CMOs make better decisions

We’ve walked in your shoes

We are a team of seasoned marketers, skilled marketing operations professionals, and business intelligence analysts with extensive backgrounds in B2B technology firms. Drawing from our wealth of experience, we are deeply committed to guiding our clients toward a seamless journey in data-driven marketing.

Software built by marketing professionals for CMOs

For a Chief Marketing Officer seeking a comprehensive solution, CaliberMind stands out as the premier choice. Our suite of products offers unparalleled insights and tools, empowering CMOs to make informed decisions swiftly and effectively. With CaliberMind, you gain access to a robust platform backed by experts who understand the nuances of B2B technology marketing.

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Rapid Implementation

From purchase to reports in three weeks. From purchase to answers in six.

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Bespoke Services

Our clients love the customized solutions we create specifically for their complex environments.

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Plug-and-play flexibility

Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.

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Answers, not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

What our customers say.

G2 Reviews.

5/5

"Excellent and robust reporting tool"

It is the only platform that I have seen that can provide attribution across all of our marketing platforms.

5/5

"Attribution, ABM in a fantastic Customer Data Platform (CDP)"

CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.

5/5

"The best of both worlds, ABM and Marketing attribution meet martech stack and data lakes"

CaliberMind is the glue that brings our data together across a multitude of applications.

Others we assist

As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.

Check out the other roles we support:

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Resources devoted to honing your craft

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THE CMO’S 90-DAY ROAD MAP TO ANALYTICS

At CaliberMind we believe that the first 90-days are key to building trust and outperforming their KPIs. So, we curated a series of assets and tools to give the new CMO a head start.

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FROM HBR: WHY MARKETING ANALYTICS HASN’T LIVED UP TO ITS PROMISE

Data are becoming ubiquitous, so at first blush it would appear that analytics should be able to deliver on its promise of value creation. However, data grows on its own terms, and this growth is often driven by IT investments, rather than by coherent marketing goals.

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THE REVENUE MARKETING REPORT: THE HOLY GRAIL OF B2B MARKETING: ROI

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.

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SIGNS YOU’VE OVER-ENGINEERED YOUR DIY ATTRIBUTION MODEL

Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions. In reality, attribution is more of an estimate than an absolute truth.

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Seeing is believing.
Experience the difference.

We totally get it – past letdowns can spark doubts. We’d love to show you the engine in action so you can witness remarkable differences yourself.